The automotive industry worldwide has embraced the phenomenon of electrification with vigor. This is very much evident in the rise of the number of electric-enabled motor vehicles made available to consumers today. The future looks even brighter if you consider the amazing array of hybrid electric vehicles including concept models produced by leading brands.

The CES event is one such platform that allows motor vehicle manufacturers to bring attention their efforts in bridging automotive technologies and tradition to heighten user experience. An excellent example of the combination of technology and heritage can is seen by FCA at CES with FIAT introducing North America to the FIAT Concept Centoventi and Jeep® announcing their intention to ensure all their models offer an electrification option by the year 2022.

Jeep® Facilitates The 4x4 Adventure VR Experience

Jeep fans could gain a personal experience in what a 4X4 adventure journey would be like in an electric Jeep model through a simulated experience. Three models in its range, the Jeep Wrangler, Jeep Renegade and Jeep Compass, completes the first phase in the SUV manufacturer's plan to open up its plug-in hybrid electric vehicles range. The Jeep VR experience invited fans to get behind the wheel of the Jeep Wrangler Rubicon model and navigate the notorious Hell's Revenge trail.

Customization Central to the FIAT Concept Centoventi

For consumers who rate the ability to customize their vehicles as a top priority will want to look out for the Fiat Concept Centoventi. The vehicle is designed around the revolutionary concept that allows consumers to continue to personalize the look and feel of their vehicles without time limit restrictions. The "4U" program allows consumers to choose exterior colors from roof color options to wheel color.

The interior cabin accessories can also be interchangeable with choice extending to include storage compartments and instrument cluster.

Stop by I-10 ChryslerDodge Jeep Ram to test drive a Jeep® model in Indio, CA.